What is a Channel Letter?
Channel letters are a standard exterior signage option for brick-and-mortar businesses. If you’ve been to a shopping center, grocery store, gas station, or office complex in the last 48 hours, chances are you’ve seen at least one channel letter sign. These signs are three-dimensional graphic elements made with aluminum sheeting, acrylic plastic, and separate LED illumination or another lighting source.
Benefits of Using Channel Letters
Increase Visibility
Channel letters are a great option if you’re looking to increase the visibility and readability of your business’ exterior signage. It’s no secret that making your business easy to find plays a key role in driving foot traffic. With channel letter signs, you can attract more customers and beat out the competition for half the effort.
Improve Brand Recognition
Channel letter signs also work to improve overall brand recognition, keeping your business top of mind when customers are looking for your services. Think of all the individuals who pass by your business each day, sometimes multiple times a day. Those individuals could just as easily convert to customers just by seeing your brand name and image so often.
Easily Customize to Your Brand
Your exterior signage is often one of the first impressions potential customers have of your business, so having a professional, appealing design is crucial for your brand reputation. Channel letters can be customized to communicate your brand name and image with ease. You can choose from a wide variety of fonts, colors, styles, lighting, and more to achieve almost any design.
Long-Lasting & Cost-Effective
Channel letters are one of the more durable and cost-effective signage solutions out there. They are typically made of aluminum or acrylic, both lightweight materials that are made to last in all weather conditions. Channel letters also require little to no maintenance, and when repairs do occur, they are much less expensive and easier to handle. Furthermore, these signs are typically made with an energy-efficient LED lighting source, producing a bright, long-lasting glow for years.
Easy Installation & Removal
Once you’ve selected the design, style, and lighting source for your channel letters, they can be quickly and easily installed. Channel letters can just as easily be removed for a business looking to change up its brand image or design, or simply move its sign to a new location.
Overall, channel letters have proven to be both wallet-friendly and eco-friendly and are a great option for local businesses looking to increase brand awareness. If you’re looking to get a channel letter sign installed in Winston Salem, NC, and surrounding areas, contact Adsign Corporation today!
